Scrambler Ducati CITY CROSS-E UP project image supplied and approved by MIHUNTER

Project summary

From 2022 to 2024, MIHUNTER provided product development and manufacturing services for a DUCATI co-branded electric scooter project for the European market. The factory project model was N08, and the public-facing vehicle shown in the approved project image was named Scrambler Ducati CITY CROSS-E UP.

The customer needed an entry-level off-road scooter that combined accessible performance with the visual identity of the Scrambler range. MIHUNTER developed the product configuration, supported the colour design and managed production, testing, packaging, delivery and after-sales service. Approximately 50,000 units were delivered across Europe during the project period, including Italy and Poland.

Project overview

Customer requirement

The project called for an entry-level off-road scooter that was practical for broad European distribution. The product needed a recognizable Scrambler-inspired appearance, a suitable everyday power configuration and off-road tyre styling without moving into the weight and cost of a high-performance dual-motor model.

The visual design was central to the project. MIHUNTER worked on the vehicle design and colour treatment so that the scooter could be presented alongside the customer’s related vehicle range while remaining suitable for scaled production.

MIHUNTER product and manufacturing work

MIHUNTER supported the project from product definition through delivery. The work covered product development, configuration selection, colour design, manufacturing, testing and quality control, packaging, shipment and after-sales support.

The factory coordinated the main production stages and checked the finished scooter against the confirmed project requirements before delivery. This gave the customer one manufacturing partner for the physical product and the supporting production process.

Public vehicle configuration

The 36 V 500 W system positioned the model as an accessible entry point to the off-road scooter category. Its 10-inch off-road tubeless tyres gave the vehicle a suitable profile for mixed surfaces, while optional front and rear suspension allowed the configuration to be adjusted for the buyer’s market and price target.

Production and European delivery

After the product and colour direction were confirmed, MIHUNTER managed manufacturing, project testing, packaging and delivery. The scooters were supplied across Europe, with Italy and Poland among the confirmed destinations.

The project ran from 2022 through 2024 and resulted in the successful delivery of approximately 50,000 units. The volume demonstrates MIHUNTER’s ability to take a co-branded scooter from product development into repeat production and multi-market delivery.

What this project shows

The N08 project shows how MIHUNTER supports brand owners that need more than a standard catalogue product. The factory can combine product development, configuration, appearance design, production control, packaging, delivery and after-sales support in one project.

For new OEM and co-branded programs, the final motor, battery, suspension, colour, branding, packaging, testing and delivery plan are confirmed according to the customer’s market and order requirements.

Start an OEM or co branded project

Tell MIHUNTER your target market, product category, quantity, configuration, colour, branding, packaging and required documents. Our team can prepare a configuration and quotation for review.

· Email   molly@mihunter.com

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This article describes a completed project from 2022 to 2024. Brand and vehicle names identify that project and do not imply a current endorsement or ongoing partnership.